The modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business is a popular method of promoting Internet businesses called affiliate marketing. An affiliate marketer is paid for every visitor, subscriber, or customer provided to an Internet business because of his efforts. The affiliate marketer earns compensation based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.
We can understand why an affiliate marketer would be tempted to send out emails advertising their affiliate products. Unfortunately, this led to an influx of SPAM emails, and so anti-spam laws were created as a result.
If you’re a merchant thinking of incorporating an affiliate strategy into your online sales, it’s worth your while to look into the various technology solutions out there. As affiliate marketing has become more sophisticated, many merchants have updated their terms and conditions to protect against affiliates who would resort to spamming.
Have you heard of spamdexing or search engine spamming? It’s a practice used to try and make sure a website page or page appears near the top of search engine results, or to try and influence what category the page is assigned to.
Currently, there is a lot of discussion surrounding the affiliate practice of Spamdexing. Many affiliates have shifted from sending out email spam to creating large amounts of automatically generated webpages, each tailored to different niche keywords, as a way of optimizing their sites for search engines.
Spam is the biggest threat to organic Search Engines whose goal is to provide quality search results for keywords or phrases entered by their users.