User Generated Content in Digital Marketing

Leveraging User Generated Content in Digital Marketing

We live in a world where everyone with a smartphone can create content. But what if I told you that these user-generated videos, photos, and reviews could become a goldmine for your online business? Especially for our active-duty military service members and veterans transitioning into the entrepreneurial world, harnessing the power of user-generated content (UGC) can help take your digital marketing game to the next level.

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What is User Generated Content?

First off, let’s break down what we mean by UGC. Essentially, user-generated content is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms like social media and reviews websites. Imagine a customer posts a photo of your product on their Instagram feed or leaves a rave review on your Facebook page – that’s UGC.

Now, UGC doesn’t just stop at pictures and reviews. It encompasses blog posts, podcasts, tweets, TikTok’s – you name it. If it’s made by a user and not the brand itself, it counts as UGC.

Benefits of UGC for Online Businesses

So, why should you, as a military service member or veteran, care about UGC in your online business? Well, for starters…


In an online world full of advertising noise, authenticity stands out. Consumers trust other consumers. By showcasing real people enjoying your products or services, you’re providing proof that what you offer is valuable and works as promised. It’s a little bit like showing off your well-earned medals – they demonstrate your credibility.


Speaking of credibility, UGC builds trust. 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. In a digital world, UGC acts as word-of-mouth, offering real and trustworthy testimonials for your offerings.

SEO Value

Search engines love fresh, unique content. When users create and share content about your brand, it helps improve your website’s search engine ranking. The more people talk about your brand online, the more visible you become on search platforms.

Content Diversity

UGC provides a wealth of content that you can repurpose across your marketing channels. If a customer posts a great photo of your product, you can share it on your social media. A glowing review? Feature it on your website. This diverse stream of content keeps your marketing fresh and engaging.

How Military Service Members and Veterans Can Leverage UGC

Alright, now that we’ve seen what UGC is and how it can benefit your online business, let’s talk about how to leverage it.

Building a Community

As a military service member or veteran, you understand the power of camaraderie and community. Encourage your customers to be a part of your brand’s community by sharing their experiences, ideas, and stories. This not only gives you a stream of UGC, but it also fosters a sense of belonging among your customers.

Encouraging UGC

How can you get more UGC? Simple – ask for it! Encourage your customers to share their experiences with your products or services.


Consider running a contest – it’s an excellent way to encourage customers to create content for your brand. You can offer discounts, free products, or other incentives to encourage participation.

Reviews and Testimonials

Request reviews and testimonials from your customers. These can be shared on your website or social media channels to build credibility and boost SEO.

Social Media Engagement

Encourage customers to share their experiences on their social media. A simple hashtag can help you track this content, increase your brand visibility, and provide you with a plethora of content to share.

By implementing these strategies, you, as a military service member or veteran, can leverage UGC to build your online business, boost your digital marketing efforts, and drive growth. Remember, your customers are your best marketers, so use their voices to your advantage!

Effective Strategies for Managing UGC

While UGC can be a valuable tool, it’s essential to manage it effectively.

Legal Considerations

Ensure you have the legal right to use the UGC you plan to share. This might mean getting explicit permission from the content creator or utilizing terms and conditions that allow you to use content shared with a specific hashtag.

Content Moderation

Not all UGC will align with your brand’s values and image. Establish a clear policy for moderating content to ensure that the UGC you share and promote is beneficial and positive.

Utilizing UGC in Marketing Strategies

Incorporate UGC in your marketing strategies in a way that supports your goals. This could mean sharing UGC on your social channels to improve engagement, incorporating it into your website design to boost conversions, or using it in your email marketing to increase open rates and click-through rates.

Conclusion: The Power of UGC in Digital Marketing for Veterans

In the digital world, UGC is like the secret weapon in your arsenal. It’s authentic, it builds trust, it helps your SEO, and it provides a diverse stream of content.

So, fellow service members and veterans, are you ready to harness the power of user-generated content to boost your online business? It’s time to mobilize your troops (your customers) and give them the tools they need to help your business win the digital marketing battlefield.

Ready to take the next step? Check out our resources on leveraging UGC and start turning your customers into your most valuable marketers today.

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